Research- A CX Roadmap That Puts Customers in the Driver’s Seat

Business, technology, and marketing executives almost have too much of a good thing when it comes to launching customer experience (CX) initiatives. Why? They are inundated with more can possibly fund, staff, or manage at any given time. Not only do CX projects involve technology changes, but successful initiatives also require a deep shift in […]

Research: Intelligent Process Automation – Transform the Customer Experience by Tackling the Dreaded Handoff Syndrome

Business process improvement professionals, application developers, and content management practitioners often ask where to start with business process transformation and continuous improvement. Should they go big by tackling a strategic, cross-functional project? Or, should they focus on a smaller departmental effort and use that project as a springboard for a larger initiative?