The Enterprise Blockchain market is relatively new, in our view dating to 2016. In many respects this market is topsy-turvy, driven by user interest and not IT vendor R&D. Most technology markets are created when technology is developed via an IT vendor R&D process, and a sales/marketing team is then built to sell and explain […]
Category Archives: Digital Transformation
Research- A CX Roadmap That Puts Customers in the Driver’s Seat
Business, technology, and marketing executives almost have too much of a good thing when it comes to launching customer experience (CX) initiatives. Why? They are inundated with more can possibly fund, staff, or manage at any given time. Not only do CX projects involve technology changes, but successful initiatives also require a deep shift in […]
Research- Digital Transformation – Bridge The Skills Abyss
Business stakeholders, technologists, and marketers each have a stake in delivering digital transformation success. But, depending on the firm’s sector and its C-suite leadership, digital transformation projects will most likely be seen through one of two lenses: customer experience (CX) or operational excellence (OPEX). Limiting the scope to one focus is a mistake. Large-scale digital […]
New Publication and Free Downloadable ARMA Guide
The ARMA Guide To The Information Profession (“ARMA Guide”) establishes the major areas of knowledge which must be attained to successfully be an Information Professional and provides a common terminology, understandings, and strategies amongst the various sub-disciplines of the Information Profession. The ARMA Guide is also available in an expanded version with commentary, analysis, and […]
Research: Intelligent Process Automation – Transform the Customer Experience by Tackling the Dreaded Handoff Syndrome
Business process improvement professionals, application developers, and content management practitioners often ask where to start with business process transformation and continuous improvement. Should they go big by tackling a strategic, cross-functional project? Or, should they focus on a smaller departmental effort and use that project as a springboard for a larger initiative?
Research: Intelligent Information Management – ECM from 1.0 to 2.0
ECM 1.0 is not going away anytime soon because it still serves a solid and valuable service, particularly to mid-sized firms that have little in the way of control of regular back-office processes. But for larger and more ambitious firms that have already addressed Information Management practices for back-office processes, ECM 2.0 opens up a […]